“We pay three times for our food: at the register, with our
health care, and via agricultural subsidies”
– Michael Pollan, Fresh The Movie
In Fresh You’ll Discover
- How to eat healthy on a budget
- How to improve your purchase decisions
- Strategies for growing your own food on less land and
- The real cost of producing conventional foods
“This film is a must-watch! It will help you understand where your food comes from,
the dangers of conventional agriculture and shows you how to
choose local, healthy and sustainable options.”
– James Colquhoun – Producer, ‘Food Matters’
About The Film
FRESH is more than a film; it is a reflection of a rising movement of people and communities who are re-inventing our food system. FRESH celebrates the food architects who offer a practical vision of a new food paradigm and consumer access to it. Encouraging individuals to take matters into their own hands, FRESH is a guide that empowers people to take an array of actions as energetic as planting urban gardens and creating warm composts from food waste, and as simple as buying locally-grown products and preserving seasonal produce to eat later in the year.
Throughout the film, we encounter the most inspiring people, ideas, and initiatives happening around the country right now. At the Growing Power urban farm in Milwaukee, Will Allen is turning three acres of industrial wasteland into a mecca of nutrition for his neighborhood. In Kansas City, we witness David Ball revitalize his community, turning the modern concept of the Supermarket on its head by stocking his stores with produce from a cooperative of local farmers. And, we journey to Joel Salatin’s farm in Virginia’s Shenandoah Valley to witness his methods for closing the nutrient cycle, allowing cows, chickens, pigs and natural grasses to flourish and produce without ever an ounce of chemical fertilizer or industrial animal feed.
FRESH tells the stories of ‘real people’ rediscovering ‘real food’. FRESH represents a powerful way for you to educate yourself and your community on living a healthy, local and sustainable life through food.
“While “Food, Inc.” raised awareness about the consequences of consolidation, “Fresh” advances the argument by talking about solutions.”
– San Francisco Chronicle
Another example of the Transition Town movement as proposed by Em2Gem in Emerald.
John and Linda Ballis
For more helpful tips on balancing your life and further articles on the environment and sustainability revisit this blog regularly, http://wheeloflifeblog.com or go to our website http://wheeloflifebook.com and purchase our book “The Wheel of Life’s 8 Keys to Success”